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Must Win: A Season of Survival for a Town and Its Team
Must Win: A Season of Survival for a Town and Its Team
Must Win: A Season of Survival for a Town and Its Team
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Must Win: A Season of Survival for a Town and Its Team

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Must Win chronicles the country's most storied high school football team as it, like the town it represents, tries to regain past glory.

Nestled amid cotton, pine, and swamps, the Deep South outpost of Valdosta, Georgia, has long drawn pilgrims from across the country to the home of the Wildcats, the winningest high school football team in America. Christened by national media as "Title Town, USA," Valdosta has thrived on the continuity of dominance: sons still play in front of fathers and grandfathers, creased men in pickups still offer steak dinners as a reward for gridiron glory, and Friday nights in the 11,000-seat stadium known as Death Valley still hold a central role in the town's social fabric.

Now that place is in peril. As much as Valdosta is a romantic symbol of traditional American values, things are changing here just as they are in small towns everywhere. In Must Win, author Drew Jubera goes inside the country's most famous high school football team to chronicle its dramatic 2010 season, a quest by a program that's down but not out to regain past glory for both the team and the town it represents. This town, this school, and these people have been rocked by forces that have hit the entire country, but they're a long way from giving up. They still believe in the power of a game to overcome all.

With a new coach, a new optimism, and a kaleidoscopic cast that includes an aspiring rapper, a beekeeper's son, the best athlete in the state, and the heir to a pro legacy cut short by a crack dealer's bullet, these Wildcats have been given one more chance. Must Win is the American story written across a bright green playing field.

LanguageEnglish
Release dateSep 4, 2012
ISBN9781250018571
Must Win: A Season of Survival for a Town and Its Team
Author

Drew Jubera

DREW JUBERA, the author of Must Win, first wrote about Valdosta for The New York Times when he realized that much more was going on in the town than could be told in one article. Jubera is a five time Pulitzer-nominated journalist and has been a staff writer for Texas Monthly, The Washingtonian, and The Atlanta Journal-Constitution, where he was the national correspondent for nearly a decade. His pieces have appeared in The New York Times, ESPN The Magazine, and Esquire. He lives in Atlanta, GA.

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  • Rating: 4 out of 5 stars
    4/5
    Even if you don't like football, which I definitely do not, you can enjoy Jubera's book on a small Southern town and its football team. Written in the vein of Friday Night Lights, this book is also down South, this time in Valdosta, GA. The book deals with the Wildcats, a legendary team that has more wins than any other team in the US. After two long reigns of demi-god coaches, the team starts to crumble as the school goes through a number of coaches in rapid succession while losing many talented players to the county school.Through Jubera's writing, we get to know many of the players well. A majority of the players are poor and black, and as the reader might imagine, they lead rough lives. Unfortunately, playing on this high school team may be the highlight of their lives. The coach is a likable, moral good ol' boy (I mean this as a compliment in this case) completely devoted to his job. The coach is so devoted, I began to wonder how long his marriage can last with as many hours as he puts in year round.This book is as much the sociology of a small, Southern town as it is a sports book, and as a result can easily be enjoyed by a non-football fan. Some of the issues the book tackles, are white flight and the resulting segregation of school, poverty and violence, and what elements make community. I'd recommend this book to anyone looking for a solid sports book or a person interested like in the South

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Must Win - Drew Jubera

PROLOGUE

What It Means Here

or Thug Tears

The black kid with the badass tats stood smiling on the practice field sideline. Beat jail. Helmet off, earring on fire in the afternoon sun, he surprised teammates with his out-of-nowhere appearance, as if he’d spontaneously erupted from the heat and the sweat, returned now to this gnat-bitten patch of deepest South Georgia from a biblical-sounding exile of forty-four days and forty-four nights—wandering the wilderness, right across town, inside the Lowndes County lockup.

Odell James took a very deep breath; the still, cooked air never tasted sweeter. Timber trucks rumbled down a nearby four-lane: music. The ink stamped up and down his dark biceps—the numerals 229 and 912, area codes for Valdosta and nearby Homerville, the two addresses the eighteen-year-old had called home—glistened beneath a relentless blue sky.

It was September, but still it was hot. Make-you-stupid hot. A halo of gnats, the state bird of South Georgia, swarmed Odell’s head like wild electrons. A handful of teammates banished to the sideline beside him—recidivist goof-offs, including some of the white boys; a few other hard cases trying to make comebacks—quickly formed a semicircle around him, angling to bask in the glow of his by-God sure-enough street cred.

They wanted stories, jailhouse stories. Stories to kill time, stories to retell later. Anything to make bearable this open-air asylum patrolled by a new coach hell-bent on making this strip back into the most fearsome green acre on any high school campus in America.

So far, so good: A month into the season, the Valdosta High Wildcats hadn’t lost a game. Beyond a chain-link fence on the other side of the field, a murmuring chorus of parents, retirees, and ex-players idly fingering their championship rings looked on from low wooden bleachers—all of them bunching up and drifting off and then resettling again, like mockingbirds trying to get cozy on a telephone wire. Parked behind them, in the student lot, others watched from inside their pickups, pointed nose-first toward the grass.

You shiv anybody? one kid finally asked Odell.

Laughter. Shiv. They’d heard it in movies. Or rap songs. Or from somebody they knew who’d, you know, actually shivved somebody.

Odell’s full-moon face broke into a crescent-moon smile—nothing could keep Odell from smiling today—and he answered sheepishly, Nah.

What you eat, bread and water?

Bread and water. What’re they watching, Turner Classic Movies?

Nah. Odell kept smiling. But it was nasty. Nasty meat. Nasty bread. Put me on suicide watch when I wouldn’t eat.

So you eat? Or commit suicide?

More laughter.

Yeah, I ate.

They nodded and howled some more. They weren’t getting what they wanted, though. Odell didn’t seem down with being in jail.

Last season, he was busted for possession: weed. He’d skipped practice with a teammate, and they both got popped while sitting in a car. Technically, Odell said, it wasn’t even his weed—the other kid bought it—but he damn sure intended to smoke it. Yet unlike his sixteen-year-old teammate, Odell was tried as an adult.

The judge gave him a probated sentence and ordered him to pay a monthly fine. Odell fell behind on the payments and flunked a urine test. So just a couple of days into camp at the start of August, Odell, who the previous two seasons often started and even starred at wide receiver and defensive back, was hauled off to jail.

Not juvie.

Jail.

It was miserable. That’s the point Odell was trying to get across as coolly as he knew how. That circle of sweaty faces still stared at him like kindergartners during story hour.

So Odell went on and on about how jail was just hot and dirty and loud. Even worse: boring. Guards woke you up at four for breakfast—watery grits, nasty eggs, he said, and some kind of stew-and-grits combo that should’ve gone down like velvet over his Southern palate but didn’t, at least not at first. Had to get used to it, he explained.

Then Odell would go back to sleep until a guard woke him again to take a shower. After that he’d head to the dormitory-like common area and watch TV until it was time for lunch: salami or baloney sandwich, maybe a slice of cheese.

Then back to the common area and more TV. Sometimes he’d play cards, by himself or with a kid he knew from another high school. Dinner was served at four: greens, corn bread, chicken patty, slice of cake. All of it, Odell repeated, as if he couldn’t repeat it enough, nasty.

Then lights out at ten.

Next day: wake, repeat.

The routine changed only after his cellmate got jumped for doing something silly to somebody else. When a guard showed up, the cellmate cried that Odell did it, too. No honor among thieves here. That was enough to get him sent to solitary confinement—the hole, he called it. What that really meant was that Odell’s days became even more boring (no TV), the food even less appealing (one hot meal a day instead of two).

Then Odell lucked out the one way that a kid like him can luck out in this town. A guard assigned to the hole belonged to the Valdosta High Touchdown Club. When he learned Odell was a Wildcat, he let him shower when he wasn’t supposed to shower, make calls when he wasn’t supposed to make calls. Even got Odell out of the hole early. Wasn’t for him, Odell said, probably still be there.

Odell paused. His teammates didn’t say a word. In the awkward silence that followed, one of the white kids piped up, At least you didn’t have to do camp!

Everybody laughed. Fell out.

The kid meant football camp. This year, with a new coach who wouldn’t put up with anybody skipping out to burn a blunt—that’s for damn sure—camp was four practices a day and lights out at eleven inside the school gym, where everybody slept on air mattresses or sleeping bags atop a tarp-covered basketball court.

The day’s first practice began at six, before the sun came up. The last one ended around nine at night, with the sun down and the practice field lights burning for the first time since anybody around here could remember. During the two practices in between (one for special teams), some players spent at least part of their time throwing up. One recalled it becoming almost a scheduled part of his routine. One o’clock: weights. One thirty: run. Two o’clock: puke.

Odell smiled when the kid made the crack about camp; Odell’s one of those kids who smiles a lot, even when a smile isn’t really called for. He didn’t laugh along with everybody else, though.

Instead, he told them that he wished he could’ve been there for camp—the four-a-days, the 100-degree heat, the hurling—just to be part of the first game of his last year as a Wildcat.

There was something about this new coach, too. He was different from the other coaches who’d been through here lately, all now fired and gone. They don’t call it Winnersville for nothing—it’s win or bye-bye. This one seemed … realer. Odell would call him sometimes from jail (thank you, Mr. Touchdown Club). Coach told Odell he could come back whenever he got out. As far as he was concerned, all that other stuff happened before he took over. If Odell kept his nose clean and worked his ass off, he said, everything was cool.

As it turned out, Odell wasn’t released in time for the season’s first game. So he did the only other thing he could think of: bought a radio and some earbuds from the jail store. Then at eight o’clock that Friday night, while the other inmates still stared at some mindless TV or played cards or argued about stuff so stupid you wouldn’t believe how stupid it was, Odell found a secluded spot in a corner of the dorm and pulled a blanket over his head. There he played with the radio dial until he finally heard the drawling voices of Bobby Scott, Guy Belue, and Monty Long, the announcers bringing Wildcat fans the season opener for storied Valdosta High.

Next thing he heard: the frenzied, alley-fight crash of a hundred helmets beating against the tin roof that runs the length of an enclosed walkway from the locker room to the field. Monty Long’s handheld mike in the end zone let radio listeners hear the coming storm. The whole jacked-up bunch, gripping their face masks like nightsticks or bottles for a barroom brawl, massed at the end of the tunnel the same way Valdosta teams had massed there before games for decades, beating the corrugated metal above their heads as hard and as many times as they could—some left both feet to hit it even harder—in a kind of ecstatic, tribal tribute to all those hallowed ’Cats who’d dented and damaged the roof before them.

Inside the stadium, the noise they made rolled like thunder up the stands and down the field until finally, and this was the point, it ran through the hearts and minds of the visiting players, who looked on wide-eyed from the other side.

Yet the most profound effect was on the home team. To stand there banging the tin in that dark, deafening tunnel, invisible to everybody but each other and unable to hear anything else, was to be part of something almost evangelical, something that lifted you outside of yourself and that ran deeper here than any lime sink or swamp bottom for a hundred miles.

Odell had hardly gotten over the thrill of finding the game and hearing that tin before Bobby Scott was already yelling from up in the press box into the hot August night. A Wildcat had just caught a quick pass near the line of scrimmage and raced 46 yards down the visitors’ sideline for a touchdown.

In the suffocating air under the blanket, his face lit by the cheap radio’s glow, Odell saw in his mind’s eye a black-and-gold blur cross the goal line. His ears filled with the full-throated roar of 10,000 fans jumping and stomping inside the stadium, accompanied by the brassy blare of the school band. Whoops and hollers seemed to come from everywhere and anywhere. It was as if the random yells of folks listening to their radios all over town were being picked up by satellite from inside living rooms and truck cabs and late-shift work sites—the lumber yard, the pecan plant, the break room at the medical center.

It was too much for Odell. So he stayed huddled under his blanket, wishing he could be with his boys, kids he’d grown up playing football with every recess, every Saturday at the rec center, every time they ran into each other on the street or in an empty lot.

He stayed under the blanket because, at that moment, in that place, tears streamed down his face.

I cried, Odell told his teammates, like a baby.

They just stared. Then they waited for Odell to break into one of his big gotcha smiles, letting them know that the joke was on them.

He never did. It wasn’t a joke.

The black kid with the badass tats who stood smiling on the practice field sideline—whose year was blown before it even started and who wouldn’t play a single minute until the regular season’s next-to-last game, the same week that somebody he loved like his own brother would be shot to death in nearby Homerville—had sat alone that Friday night under a government-issue blanket, inside the Lowndes County lockup, listening to the Valdosta Wildcats play football.

Bawling like a baby.

1

Welcome

or Your Grave Is Ready, Coach

On a blustery winter afternoon nine months earlier, before a round of meet-and-greets with a bank president, a business-running benefactor, a one-legged booster, and the pastor of the biggest Baptist church in town, Rance Gillespie stood in the middle of an empty cemetery for his unscheduled Tour of Dead Coaches.

The only other living thing around was the pumpkin-shaped man who drove him there in his neat white pickup, and who now went on in vivid, if sometimes surreal, detail about the legend buried right under their feet—the last Valdosta High football coach who wasn’t fired.

He’d died instead.

Gillespie leaned in. For the newest coach of this once-mighty high school dynasty, the graveyard tour led by the program’s most powerful booster was a not-so-subtle reminder of just what was at stake.

This was more than high school football, son, it seemed to signal. How much more, the red-state kingmakers who’d long nurtured this program to national prominence were only now beginning to fathom.

They’d come to a crossroad and they knew it. Their town, their team—hell, even their president (though, for the record, white folks here voted against him by almost three to one)—had all gone black. It was Friday night in the Age of Obama, and this quaint Deep South outpost of 50,000, just a dozen miles above the Florida line, was in the roiling hot middle of it. Once a metaphor for everything that was unchanging in America, Valdosta now stood for all that had changed.

So this morning inside the cemetery—cold, damp, wind gusting all the way in from the Gulf—took on the air of an over-the-top, spirit-conjuring ritual, like a river baptism, or a Sunday night snake-handling service back up in the piney woods.

I could see why some guys would’ve run for home, Gillespie would say later, smiling. I just took it for what it was: Valdosta.

Escorting the youthful Gillespie—a fit, churchgoing, tobacco-dipping fan of Metallica, Guns N’Roses, and maybe a little Van Halen—was seventy-seven-year-old David Waller, a self-made heating-and-air-conditioning millionaire who’d missed only five Valdosta High football games since 1947.

Back in the segregated ’60s, this white sharecropper’s son from out-past-nowhere Georgia, whose father once whipped him for returning home from a dinnertime hunt with nothing more than a skinny rabbit, had proclaimed that the first time a black kid pulled on a Wildcats uniform would be the last day he ever gave the school a dime.

That was then. Now, all Waller wanted was for Valdosta’s fractured legacy to mend itself and win state once more before he died. White kids, black kids, it didn’t matter anymore. Winning football games had carried Waller’s conscience a long, long way from its ancestral home.

That was true for much of the town. It’s hard to imagine a place where winning has ever meant more than it has in this place, bounded by cotton, pine, and swamp, the air charged with a native trinity of God, Family, and Football.

The result: Valdosta had won more football games than any other high school in the country. In fact, Valdosta had won so often, for so long, it could lose every contest for the next sixty-five seasons and still stay above .500. Playing in a region so brutal it was deemed the Southeastern Conference of high school football, Valdosta also boasted twenty-three state championships and six national titles—a brag plastered across the taxpayer-funded green road signs that welcomed visitors to town. A dozen Wildcats had gone on to play in the NFL.

Off the field, season tickets inside the 11,349-seat stadium were handed down in wills and quarreled over in divorce settlements. During a wake for one recently deceased fan, in a little town more than an hour away, six tickets for the next home game were displayed inside an open casket, clutched for all eternity in the man’s dead, frozen hand.

Meanwhile, the Valdosta head coach had a weekly TV show taped at the team’s 3,500-square-foot museum, ran a weekly game-highlight review for boosters inside the school’s performing arts center, and was featured during a live hour-long radio broadcast every Wednesday night from the Smokin’ Pig, a red-roofed, log-sided barbecue palace run by one of the twenty-one former Wildcats descended from the same O’Neal. Only complaint ever voiced by fans: The radio show conflicted with Wednesday night church services.

The coach also took home a six-figure salary from the school board and a free truck from the Touchdown Club, provided by a local dealership run by a former ’Cat.

On it went. While other schools had their eras, Valdosta had dominated the whole modern history of prep football, winning its first championship in 1940 and last playing for state in 2003.

So it’s little surprise that the three coaches who preceded Gillespie were all fired, or skipped town, when they failed to win that one more title that Waller and other loyalists here wanted before they perished. With a largely desperate black majority and a fearful rush by white families to newer, safer suburbs—forces pounding once-proud powerhouses all over the country—folks here worried that Valdosta High might soon disappear and, by extension, erase them along with it.

An unlikely cabal of white business leaders and black megapastors was even at work to abolish the city schools’ charter and merge the system with the county. Its leaders insisted they only wanted to rebalance the schools’ racial disparity to better educate low-achieving students, attract new businesses, and keep the place breathing far into the future. Valdosta High was now three-quarters black, crosstown rival Lowndes High three-quarters white.

Others saw more nefarious agendas: a payoff, a power play, a back-door real estate scheme. One prominent black lawyer, a fifth-generation Valdostan, called the impulse to consolidate the monster under the bed, a strategy to dilute the power of the city’s narrow black majority by buying off a few and keeping race in its proper place. Eventually, city and county governments could merge as well.

Real estate agents, who many believed segregated the landscape in the first place by steering white home buyers to new developments in the county with asides about Valdosta’s black-and-getting-blacker schools (a tactic locals called fearing), now seemed eager to cash in again on a single, rejiggered district.

There’s something here that somebody’s not telling people, Sam Allen, retired as Valdosta’s first black superintendent, said of the richly financed push by the city’s business elite to combine the two systems. There’s something they’re not willing to say out loud.

If it did happen, Allen believed, not only would Valdosta’s children be no better served, it would mean the end of Valdosta High football as anyone had known it, with the school absorbed and marginalized by its whiter, wealthier, on-the-make county brethren.

The county high school had already taken full advantage of this demographic shift. Lowndes High now had a thousand more students than Valdosta, and its football Vikings, who had won three titles in the last six years, had emerged as perhaps the state’s most dominant program. Even worse for fans of the town’s school, separated from its rival by only a few miles and a mall, was that Lowndes had beaten Valdosta six straight games, including the previous season’s 57–15 drubbing—worst loss in Wildcat history.

Just four days after that midseason embarrassment, Valdosta’s head coach was summoned like a teenaged truant to the superintendent’s office and fired. He became the third coach axed or pushed out in just seven years.

So Gillespie, an intense young white guy with a guru’s rep from the cool blue mountains of North Georgia, was now seen as the school’s last, best hope. Only football, folks here reasoned—with its historic power in towns like these to inspire, unite, and protect—could save them.

Standing in the cemetery’s early-afternoon chill, the grandfatherly, God-fearing Waller just wanted to make sure Gillespie got all that.

*   *   *

First stop on the Dead Coaches Tour: the grave of Nick Hyder.

Wind swirled through the monuments inside Sunset Hill, final resting spot for a century-and-a-half-long parade of random townies. These included mayors, judges, Civil War vets, parents of the Wild West gambler and gunfighter Doc Holliday, infant quintuplets, an air force major killed in Iran during the attempt to rescue American hostages, and an animal trainer from New Orleans crushed to death in 1902 by an escaped circus elephant named Gypsy.

Waller and Gillespie stared together at the iconography that stretched across Hyder’s double-wide tombstone. Words and images bloomed everywhere: a black-and-white photo of the animated coach clenching a whistle between his bared teeth; an inscription that noted his THOUSANDS OF VICTORIES FOR CHRIST; his mission—some would say missionary—statement of priorities: God, Family, Country, Friends, Academics, Team; and his most oft-repeated exhortation, running the length of the monument’s granite base: NEVER NEVER NEVER NEVER NEVER NEVER NEVER QUIT.

The gravesite rested just beyond the shadows cast by a grove of towering oaks, draped in green-gray Spanish moss that fell in ragged sheets, like uncombed hair extensions, and nearly brushed the mowed grounds below.

I’m surprised, one fourth-generation Valdostan mused of Hyder’s site, given the place its occupant held in this town, they didn’t bury him in a pyramid.

Waller came here often to talk with his old best friend. He knew he was mostly talking to himself, of course, but being in the presence of his soul mate’s mortality helped him to curate his thoughts. He’d done it since the day he buried Hyder, fourteen years earlier.

It was the funeral service preceding that interment that everybody here still talked about. Held in the stadium just blocks from where Waller and Gillespie now stood, it was still the most marveled-at spectacle in the town’s long history.

*   *   *

The coffin sat on the 50-yard line. It was open. The man in repose—who just three days earlier slumped over a lunchroom table in the school cafeteria, where he’d picked out a piece of baked chicken—wore a smart gold sport coat, a black-and-gold tie, and a faint, proud smile. A football was tucked under his left arm, as if he’d demonstrated some routine ball-handling maneuver at the very moment of his heart attack and now cradled an eternal handoff.

The scene teetered between homespun and South Georgia Gothic. Despite the Sunday afternoon heat (96 degrees and only the middle of May), nearly 8,000 mourners streamed into the same stadium they filled on warm autumn nights to live and die with their Wildcats. Young and old, white and black, land-rich and dirt-poor, they shuffled past tall pines and live oaks and magnolias. It was a second Sunday service for most of them. The town’s low-slung skyline was pierced everywhere by needle-nosed church steeples, but Cleveland Field was the only house of common worship that could fit, and would welcome, them all.

They flocked to the stadium from every baked and rutted corner of the region. Many of the men wore dark suits and cinched ties; women wobbled up the ancient wooden bleachers in heels. Politicians and fellow coaches, from both high schools and colleges, drove or flew in on private jets from around the South. The Rev. Billy Graham, unable to scramble his schedule on such short notice, was a last-minute no-show.

Only the visitors’ stands, on the north side of the field, were deserted. On this day, everyone sat on the home team’s side.

God’s side.

A covered stage used by the city for public events was set up behind the casket. It held about a dozen people, including an elderly man on electric keyboard who accompanied the service with hymnal standards like Sunrise Tomorrow and How Great Thou Art. Eulogizers included a former Wildcat quarterback now playing at Boston College, booster club brass (Waller among them), and the minister of the First Baptist Church of Valdosta, where Hyder had served as a deacon.

They talked some about the coach’s sideline genius—his 300 career wins, his seven state titles at Valdosta, his three national championships—but mostly they talked about what he meant off the field to players, parents, and the community. The mood was lightened only occasionally inside a stadium that sounded eerily empty rather than filled to the top row.

Nick said, ‘I don’t believe there’s going to be a North heaven and a South heaven, do you?’ the preacher recalled. And I told him, ‘I believe it’s all one—white, yellow, black, together in that great, big Baptist heaven.’

The otherwise subdued crowd sounded grateful for the inside-joke chuckle, but their sense of loss remained powerful. Some compared the town’s reaction to the unexpected death of their vibrant, sixty-one-year-old coach to the shock that followed the Kennedy assassination. Indeed, the lobby of the hospital where Hyder was rushed after his collapse swelled quickly with more than 150 locals, including students who sped there right after the high school’s early dismissal. The crowd kept silent vigil until a doctor stepped out to officially announce what they all knew but not a single one of them appeared ready to hear: Their coach was dead.

In that instant, much of the town felt orphaned by a man whose only children were the students and citizens of Valdosta; even the Lowndes coach could be heard sobbing in the hospital’s lobby. Many wondered during the days that followed if the community could continue on a righteous path without its paternal, pastoring coach.

Where do we go from here? one man cried.

Implored another, The captain of our ship is gone. Give us the strength to look ahead.

Jack Rudolph, a former NFL player and an architect of Valdosta’s universally feared defense, told one reporter that at the school in the days after Hyder’s death the psychologists worked as much with the adults as with the kids.

Our wonderful coach had become a crutch for us, the Rev. Delos Sharpton allowed during his eulogy that sweltering spring day of 1996—a year near the cusp of a new millennium everywhere else in the world, it seemed that afternoon, but here.

Reverend Sharpton looked out onto the crowd. Folks waved programs to roust a breeze, and opened umbrellas to block the hammering sun.

As individuals, as a team, as a community, we always depended on him being there, the minister continued. We always looked to him to be our best conscience … looked to him to be the voice of the community in race relations.

Heads nodded.

Nick didn’t see color, he emphasized. He only saw heart.

Reverend Sharpton hit all the right notes. Yet even he sensed that nothing he could say would ease this gathering’s communal grief.

I’m simply a struggling pilgrim, he pronounced at one point, with a broken heart like you.

For those who’d played for Hyder, memories throughout the weekend’s blizzard of newspaper and TV coverage around the South often centered on the times before or after practices. The games, oddly, now seemed almost beside the point.

It shouldn’t have been surprising. With a voice distilled like aged whiskey from his home-place mountains in East Tennessee, the razor-featured, charismatic Hyder (a former assistant described his entrances as being like Elvis walking into a room) usually saved his best preachifying not for Sunday mornings at First Baptist but for those hot weekday afternoons on the bright green rectangle behind the school. There he’d expound on subjects that ranged from developing a relationship with God to daily grooming habits to the avoidable ravages of venereal disease. Assistants sometimes had to remind him in the locker room when he got on a roll before practice that if they didn’t get out there soon, it’d be too dark.

He’d start off talking about football, recalled one former Wildcat, by then a Valdosta businessman, but pretty soon he’d be talking about how you need to act when you take out a date, what time you should be home, the importance of saying ‘yes, sir’ and ‘no, ma’am’ to your parents.

Another ex-player remembered, There were times we’d get through practice and he’d gather the team and start talking, and the next thing you knew it was dark and the parents in the parking lot were turning the car lights on.

The thousands inside the stadium listened shoulder to shoulder for nearly two hours. Concession stands were opened and free Cokes handed out.

Coach, meanwhile, just lay there in the eternal sunshine. Some worried the pancake makeup that gave his face a rich, golden glow might liquefy in the heat and puddle in the casket’s satin lining, but the ol’ boys at Carson McLane Funeral Home had prepped and buried this town’s sons and daughters without a hitch since 1936. This day would prove no

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