Cracking Creativity: The Secrets of Creative Genius

By Michael Michalko

From the bestselling author of Thinkertoys, this follow up brings innovative creative thinking techniques within reach, giving you the tools to tackle everyday challenges in new ways. 

Internationally renowned business creativity expert, Michael Michalko will show you how creative people think—and how to put their secrets to work for you in business and in your personal life. You don't have to be a genius to solve problems like one. Michalko researched and analyzed hundreds of history's greatest thinkers across disciplines—from Leonardo da Vinci to Pablo Picasso—to bring the best of their techniques together and to teach you how to apply them in your own life. Cracking Creativity is filled with exercises and anecdotes that will soon have you looking at problems and seeing many different solutions.

• Language: English
• Publisher: Random House Publishing Group
• Release date: Apr 13, 2011
• ISBN: 9780307790361

Michael Michalko

Michael Michalko is one of the most highly acclaimed creativity experts in the world. He has given speeches, workshops, and seminars on fostering creative thinking for clients ranging from Fortune 500 corporations — such as DuPont, Kellogg’s, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, Wal-Mart, Gillette, and Hallmark — to associations and government agencies. As an officer in the U.S. Army, he organized a team of NATO intelligence specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods. His team then applied these methods to various new and old NATO military, political, and economic problems and produced an assortment of breakthrough ideas and creative solutions. Michael later applied these creative-thinking techniques to problems in the corporate world with outstanding success. The companies he worked with were thrilled with the breakthrough results they achieved, and Michael has since been in the business of developing and teaching creative-thinking workshops and seminars for corporate clients around the world. His website is www.creativethinking.net.

Reviews for Cracking Creativity

[imagineer_1 · Rating: 5 out of 5 stars]

Remarkable and practical guide to creativity

[psalm134_2 · Rating: 4 out of 5 stars]

This is a great book on generating ideas; turning mediocre ideas into good ones; and good ideas into great ideas. It's a good idea to read this book slowly, section by section, taking notes and giving the information time to absorb and even be used. I took lots of notes while reading this and have already been putting things I've learned into good use.

[markdeo · Rating: 5 out of 5 stars]

A classic. I will give it 4 and 1/2 stars. This book will spurn so much creativity within you, along with teaching you how to employ it. The exercises for training creativity is great. I highly recommend. I refer to this book all the time and gain so much inspiration. It also gives me a quick refresher course once every so often. A Must have.....