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Marialena Zinopoulou
Dr. Marialena Zinopoulou is a lecturer for the MSc Strategic Marketing and MSc Management Program at Imperial College Business School, London and a Guest Lecturer for University Co...view moreDr. Marialena Zinopoulou is a lecturer for the MSc Strategic Marketing and MSc Management Program at Imperial College Business School, London and a Guest Lecturer for University College London (UCL). She is the CEO of The Digital Marketing Association (DMA), a not-for-profit membership and education organization.view less
Books by Marialena Zinopoulou
Business Models in Emerging Technologies: Data Science, AI, and Blockchain