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BJ Fogg
BJ FOGG, PhD, is the founder and director of the Behavior Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behavior Design for industry innovators and also leads the ...view moreBJ FOGG, PhD, is the founder and director of the Behavior Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behavior Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune’s “10 New Gurus You Should Know,” he lives in Northern California and Maui.view less