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Philipp Rauschnabel
Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr München. Prior to that, he was a faculty member at University of Michigan-Dearborn and ...view morePhilipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr München. Prior to that, he was a faculty member at University of Michigan-Dearborn and consulted numerous organizations in the field of marketing, digitization, branding and social media. He has taught in various institutions in Germany, Austria, France, USA, and China. His areas of interest include social media and XR (that is, Augmented Reality, Virtual Reality, Mixed Reality, and so forth). He is (co) author of more than 100 articles published in academic journals, books, conference proceedings and other outlets, and received multiple awards. Dr. Rauschnabel received his PhD from University of Bamberg (Marketing) and has a Master of Science Degree from University of Göttingen.
Prof. Rauschnabel is editor in chief at International Journal of Technology Marketing (IJTMKT). Furthermore, he is one of the founders of MarketingScholars@Facebook, one of the largest social media communities for marketing academics.
Blog: www.philipprauschnabel.com
Twitter: twitter.com/prauschnabelview less
Books by Philipp Rauschnabel
The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives