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Peter Trim
Dr Peter Trim is a Senior Lecturer in Management and Director of the Centre for Advanced Management and Interdisciplinary Studies at Birkbeck College, University of London. Dr Pete...view moreDr Peter Trim is a Senior Lecturer in Management and Director of the Centre for Advanced Management and Interdisciplinary Studies at Birkbeck College, University of London. Dr Peter R.J. Trim has worked in a number of industries, been employed by a number of universities both in the UK and abroad, and has published widely. He teaches various undergraduate and postgraduate marketing courses and is undertaking research into various aspects of corporate intelligence, strategic marketing and national security.view less
Books by Peter Trim
Strategic Marketing Decision-Making within Japanese and South Korean Companies