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Barbara Niersbach
Barbara Niersbach graduated in business administration at the University of Passau (Germany) in 2003. She then worked several years in retail management before changing to a B2B co...view moreBarbara Niersbach graduated in business administration at the University of Passau (Germany) in 2003. She then worked several years in retail management before changing to a B2B company for technical ceramics being responsible for strategic and operational marketing affairs. In 2016 she successfully completed her doctoral thesis at the University of Bamberg (Germany) investigating internal KAM activities of supplier firms. Barbara Niersbach is currently engaged in research, teaching and consulting of KAM and sales management topics. She is member of the European Foundation for Key Account Management (efkam).view less