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Les Robinson
Les Robinson was a social-marketing director who noticed that advertising didn’t seem to change people’s behaviour and decided to find out why. Working for a Sydney-based social-ma...view moreLes Robinson was a social-marketing director who noticed that advertising didn’t seem to change people’s behaviour and decided to find out why. Working for a Sydney-based social-marketing company, he lent communication finesse to citizen campaigns against sand mining, freeways, landfills, and Sydney’s only waste incinerator (now closed), which sparked his interest in social change. He is now Australia’s most experienced and knowledgeable change facilitator — a consultant to government agencies and councils who trains, facilitates, and advises practitioners on how to create behavioural change in areas such as health, sustainability, road safety, and emergency management. He runs his own business, Enabling Change. Les lives on the south coast of Sydney with his wife and young son.view less
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