As the star of the 1961 Frankfurt Motor Show, the broad mandate of the BMW 1500 sedan was to showcase a fresh start for its Munich-based maker. In dire need of both financial impetus and a clearer direction in terms of a disjointed product portfolio that spanned from a ‘Bubble’ car to the low-slung 507 sportscar, BMW’s Neue Klasse (new class) introduced well-considered, practical dimensions with a new design language and fresh thinking in terms of engineering, production and mechanicals.
Acknowledging what then proved to be a pivotal moment in the history of the BMW brand, the new Vision Neue Klasse
