Journalists got excited when the Germans tried to innovate. It happened over at Audi, too, but the public didn’t want their premium small cars taking risks, as it happens.
The A-Class remained a bold – some say cynical – move by Mercedes-Benz to conquer a younger demographic of customers. Showgoers raved at the Vision A 93 and Studie A concept cars previewing much of the A-Class’s features, though a planned BEV model, designed in anticipation of Californian zero-emissions laws going global, was dropped.
Built not long after Benz’s Rastatt factory
