India Today

THE CHARM OFFENSIVE

. But as Candidate Piyush Goyal, says a partyman with a smile, he is forced to tread a carpet of brown dust and brave Mumbai’s sultry heat that leaves his grey Modi jacket drenched in sweat. Goyal himself seems game for the rough and tumble of electoral politics as he greets supporters in a Kandivali bylane in what is his maiden attempt to win a Lok Sabha seat. Though nominated to the Rajya Sabha thrice, he does have some experience at the hustings. When he was a toddler, he points out, his mother, a three-time MLA from Maharashtra, would take him along while campaigning. His first brush with electioneering came when the veteran Bharatiya Janata Party (BJP) leader L.K. Advani asked him to manage his campaign in his

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