India Today

PADMAJA REDDY CONQUERING RURAL HEARTS WITH MICRO FINANCE

WHAT INSPIRED YOU TO START KEERTANA FINSERV?

I established a Micro Finance Institution, Spandana in 1998. It became the second-largest Micro Finance Institution by 2009. We were to go public when the Andhra Pradesh (AP) Government implemented an ordinance, bringing microfinance activities in the state to a standstill. The company’s networth plummeted to a negative 1,400 Cr and

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