RECENTLY I WAS rereading the story of Ford Motor Company’s Edsel disaster, probably the most famous product failure in automotive history. Two things killed the Edsel project. First, the company overhyped the car’s announcement so much that when it was finally revealed to be just another car—and not some sort of Jetsons-like flying wonder from the future–it couldn’t help but leave people disappointed. Second, it was decidedly
Ford and Packard?
May 06, 2024
2 minutes
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