don't allow the word ‘brand’ to be used in the company at all. Because a brand is what you think of yourself. And we don't like to think about ourselves,” addresses Sir James Dyson. We're in Seoul sitting in a light-filled conference room that is buzzing with excitement just after the global launch of Dyson's latest innovation, the Supersonic Nural. It's a hairdryer that has once again outsmarted its Supersonic predecessors. The new product's trademarked Nural sensor technology protects your scalp
