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t's been percolating in the zeitgeist for some time now, but this year has sealed the deal: deserts are the fantastical locations . You could certainly call it the effect—kicking into place this year with the release of the Denis Villeneuve-directed film, based on the Frank Herbert novels. The film can be said to be this generation's sci-fi epic, and with its place in pop culture, the visual imagination of an otherworldly place is not so much a black expanse of space. Rather, it is the overwhelmingly brown colours of the dunes