I tried Selena Gomez’s Rare Beauty self-care collection – here’s what I thought

Not all of Selena Gomez’s latest releases are on Spotify – the pop icon and actor is making the most of her fresh-faced look through her thriving cosmetics brand, Rare Beauty, named after her 2020 album.

The brand has gained a fandom all of its own (racking up more than 7 million followers on Instagram alone), thanks to its refreshing approach to skincare and make-up.

Challenging social media’s craving for perfection, Rare Beauty was founded in February 2019, producing products formulated to make you feel good, without “hiding what makes you unique”, and it’s continuing to update its product range.

In December, aromatherapy pen, fragrance mist and – all encouraging self-care and comfort. As Rare Beauty says: “It’s the tiny moments of comfort that go a long way.”