Alice bands and global brands — why we’re so obsessed with Jack Grealish

Playgrounds teem with schoolboys sporting imitations of his curtained locks, held back by skinny Alice bands. An Instagram account is dedicated to his beefy calves. Lads want to chug pints with him. One can only imagine the sort of propositions that slide into his DMs. When he signed a transfer deal with Manchester City, worth £100 million, he became the most expensive English player of all time.

It’s little wonder has been dubbed “the most marketable since David Beckham,” with brands desperate to get a piece of the player, who is part of the England side as well as Man City. Most recently Grealish has made his debut campaign for , starring alongside Vini Jr, Son Heung-min, and . Last year he became a global ambassador for (in a £10million deal) and, in what was reported to be the largest ever boot deal for a British footballer, moved from Nike to Puma