Auto Express Magazine

DRIVEN New Duster stays true to value roots

Alastair_Crooks@autovia.co.uk

@AllieCrooks

New car based on proven Renault running gear

Bargain pricing should start from around £18k

OTHER car manufacturers must be wondering just how Dacia’s business model works. The Romanian firm has made a name for itself as the go-to value-driven brand, taking a huge 8.4 per cent share in the European retail (non-fleet) market in 2023. And while the temptation may be to make its cars more premium (and more profitable), Dacia’s feet are on the floor.

The latest Duster is a good example of this. According to Dacia, it should start at “well under £20,000” when it arrives in the UK later this year. That’d represent only a marginal increase on the outgoing car’s

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