“The success of our Voyager range was our inspiration for Trekker,” says Swift’s Marketing Director, Jo Mitchell. “So many people want to enjoy the great outdoors, walking and exploring, and the Trekker embodies that spirit of adventure.
“As well as being incredible from a functional point of view, there’s also something really cool about it.
“We’re trying to appeal to a wider demographic, and perhaps a new demographic, with the aim of attracting new people into the outdoor leisure market with this product.”
Jo’s not wrong: the Trekker is a very cool-looking machine, especially in this flat light-grey paint with black accenting and matt-black, five-spoke 16in alloy wheels.
But it takes more than a smart paint job to appeal to today’s discerning buyer, and
