The luxury of being an independent watch company has given dynamic duo, Urwerk co-founders Felix Baumgartner and Martin Frei, the freedom to create anything they want. There is no past to hold them back, nor restrictions to keep them from moving forward.
And they certainly have done that brilliantly, giving us a peek at exciting things to come, through their futuristic digitaldisplays, which form the bedrock of some of the most exciting watches ever made.
