After Matildas mania captivated the nation and the Barbie movie saw women worldwide reclaiming their “girlhood”, 2023 was unofficially coined the year of the girl. The economy also reaped the rewards of these female-led projects, with the Matildas and the Women’s World Cup generating $7.6 billion and grossing $1.4 billion globally.
FORCES FOR CHANGE
Apr 18, 2024
2 minutes
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