We draw our moral lines in arbitrary places. We might believe we’re guided only by universal values and facts, but often we’re swayed by themes we might be unaware of. We tend to associate the imagery of our earliest childhood with what is good and right. When we see something that chimes with them, we are powerfully drawn to it and attach moral value to it.
This results from a combination of two factors: finding safety and comfort in the familiar, and what psychologists call “the primacy effect” – the first thing we hear about a
