HELLO! magazine

American BEAUTY

Hosting swanky midweek suppers and beachside soirées to celebrate a new fragrance or furniture collection is second nature for Aerin Lauder, the founder and creative visionary behind luxury lifestyle company Aerin.

With an eye for detail and flair for design, the granddaughter of entrepreneur Estée is known as a tastemaker and she has been building up her eponymous design-led brand for over a decade.

“Beauty is my heritage, but decor and accessories are my passion,” says Aerin – 54 this month – whose beautiful US homes in New York, the Hamptons, Aspen and Palm Beach are routinely featured in interiors magazines. “When I decided to launch Aerin, I felt there was an opportunity

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