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  • Evening Standard

    Lord Alan Sugar crowns winner of The Apprentice 2024

    by Naomi Clarke Apr 18, 2024 3 minutes
    Source: PA Wire

    Fitness studio owner Rachel Woolford has become Lord Alan Sugar’s latest business partner after winning this year’s series of The Apprentice.

    Woolford, who launched her boutique gym business North Studio during Covid, went head-to-head with fellow finalist Phil Turner to secure Lord Sugar’s £250,000 investment and form a partnership with the business mogul.

    After she was declared the winner during Thursday’s finale, she said landing the investment was “something beyond my wildest dreams”.

    Woolford, who helped her team secure a record-breaking

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