Adidas eyes £500m profits as Samba surge helps brand shake off Kanye West saga
by Ellie Muir
Apr 17, 2024
2 minutes
Adidas looks to have recovered from its bruising partnership with rapper Kanye West’s Yeezy as the brand predicted a return to profits of €700m (£598m) for 2024.
The German sportswear company has seen a with the reboot of its retro trainer worn by everyone from high-brow fashionistas to prime minister .
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