THE amount of research that a car manufacturer carries out before naming a new model might surprise you.
There is, after all, an array of different considerations. Does the name suit the car? Will it have cross-border appeal? Might the proposed moniker cause offence in a specific language?
And then there is the X-factor. David Placek of Lexicon Branding, who was responsible for naming the Subaru Outback and Forester, as well as the Lucid brand name, explained to Auto Express: “Naming cars is more complex than most other products. There is more emotional value in naming
