LET’S be honest, bra shopping can be frustrating. Different brand sizings are inconsistent and it can be tricky to find something that offers enough hold without pesky side spillage, gaping on the cup or chest pinching. And trying on bras under fluorescent lights and flanked by full-length mirrors tends to fuel the need for speed over finding the perfect fit. Is it any wonder that most women end up wearing the wrong size?
“Around 85% of women are wearing the wrong bra size,” says Australian physiotherapist Deirdre McGhee. “Why do we tolerate being uncomfortable?”
Finding the right fit isn’t just about the measurements. It’s also important to understand the
