Nigeria, Africa’s powerhouse in the entertainment industry, is witnessing an unprecedented boom in its creative economy, particularly in the realm of skit-making. With the creative economy increasingly contributing to the Gross Domestic Product of the country, as multiple reports and statistics attest, the Nigerian skit-making industry too is not only flourishing but also redefining the landscape of entertainment.
The Covid-19 pandemic served as a catalyst for the exponential growth and attention garnered by Nigerian skit-makers. As total lockdowns necessitated innovative forms of entertainment, skit-makers seized the opportunity, devising new ways to captivate audiences through collaborations and featuring prominent actors and musicians. These newcomers are making significant breakthroughs, reshaping the narrative.
According to Dataleum, a global talent accelerator, skit-making ranks as the third-largest entertainment industry in Nigeria, with a net worth surpassing ₦50 billion ($31.2 million). The industry now doubles as a source of amusement and a substantial source of employment, as noted by the Africa Polling Institute (API); 90% of Nigerians polled viewed comedy skits as a viable means of employment, highlighting
