Are immersive bars and experiences the death of cool London?

How exactly did London become so, well, cringe? It used to be the city of all-night raves in former factories; bohemian artists pouring out radical work in Hackney warehouses; the achingly fashionable Primrose Hill set of models, actors and designers. Now, it’s the city of the novelty “interactive” experience.

That’s according to DesignMyNight, a site that curates a range of events and nights out in the UK, which has seen an 88 per cent jump in the number of punters looking for “immersive” experiences over the past 12 months.

“People want to combine eating and drinking with a memorable experience, whether it be immersive aspects, live music and dancing or something more competitive. “Customers want to be able to book ahead or buy a ticket to be guaranteed somewhere to sit and to enjoy something that unplugs them from the everyday. Some of the choices springing up in cities across the UK are incredibly creative, brought to life with expert teams with theatrical cocktails often taking centre stage alongside the set design.”