ometimes things just work out. They align, often looking and feeling effortless. No, I’m not talking about me on the dancefloor aged 16; rather, Piaget as a global brand and watchmaker in 2024. No maker has enjoyed such incredible momentum, which, in Piaget’s case, has been driven primarily by the collectors’ market shifting down in size, searching for value as well as elegant shapes and dials. Piaget have these in abundance, often in their back catalogue but increasingly in their new models, too.
