Five to buy
Heineken
The beer giant has struggled to deliver investors much , the Dutch word for “good times”, in recent years. But this could be a good entry point into a globally diversified “brand powerhouse”. Input cost pressures, which forced price rises and a drop in volume sales, have started to ease. Greater spending on marketing and digital incentives should also start to bear fruit as the world’s second biggest beer business taps into the “premiumisation” trend in drinks.
