o keep pace with the beauty realm is to be attuned to its ever-evolving lexicon. In 2023, make-up techniques were rebranded as our favourite foods, from strawberry girl blush to glazed donut skin. Then there was the previous year, when individuals were fixated on wellness practices that included mewing and skin-slugging. And while it’s fair to assume that such terms are comprehensible to veterans within the industry, the same can hardly be said for individuals who have just entered the fray—or are perhaps still figuring out how to optimise their #BeautyTok algorithm to its fullest Singapore is here to help. How so? By going straight to the source and speaking to the most prolific beauty tastemakers; the ones responsible for transforming micro-trends into full-blown movements as well as amplifying new skincare and make-up practices.
