For the Ford Motor Company, April 17 will always stand as one of significance.
It was on this date in 1964 the covers were whipped off the Mustang, which became an instant hit and an icon for the brand.
With a sale price of A$3580, the Ford Mustang was revealed at the 1964 New York World Fair.
Proudly smiling at its debut was its father and creator, Lee Iaocca, Ford’s then-vice president.
He opened his speech with, “Welcome to one of the proudest moments of our lives.”
He went on to say, “We don’t claim the Mustang is a universal car, or that it can be all things to all people. But we do believe the Mustang will be more things to more people than any other automobile on the road.”
Iaocca was proved right.
Initially offered as a two-door hardtop and convertible, with a 2+2 fastback added in September 1964, the Mustang was an instant success with 22,000 orders taken on the first day, and over 400,000 sold in its first year, against an estimate of 100,000. One million Mustangs found owners in the first two years and over six decades and six-generations, the 10 millionth was sold in its 50th anniversary year. Mustang is the most popular sportscar in the world.
And sometime in 2024, the highly-anticipated
