recently presented its Never Still campaign. As the name suggests, is always in constant motion as it continuously creates travel companions for dynamic personalities. Recently appointed as the brand’s global ambassador, Mando-pop musician Jay Chou stars in the campaign, showcasing his charismatic flair alongside his RIMOWA Original Cabin in Titanium. The story follows Chou navigating the streets of London, drawing from his global journey as an artist to offer a fresh outlook on the transformative power of travel and reflecting the brand’s core values.
