The results, says Linda Ahl, Zipwake’s Senior Vice-President, International Sales, Marketing & Communication, “exceeded our expectations – and were very pleasing given the challenging global economic conditions during 2023.
“Growth in the US – our biggest market – was particularly robust. Up 60% in the aftermarket (retrofit) sector, and 30% among OEMs. This is significant because the US boating sector has always leaned towards traditional trim tabs and change has been slow. It now seems many more DIYers – and an increasing number of OEMS – are embracing Zipwake technology.”
Though not quite as spectacular, the European market has alsodivided across two market sectors – the E-Series for larger vessels (up to 30m) and the S-Series (vessels between 5 and 10m).
