LAST MONTH I WROTE ABOUT how the marketeers at the auction houses have pushed luxury brands as the “gateway drug” for new buyers coming into the art market. However, it remains to be seen in what direction these new Hermès handbag-toting buyers will go.
Will they gravitate toward the flashy, fun, and largely conceptual (and intellectually open) area of contemporary art, such as the insanely popular works by Yayoi Kusama, or perhaps the downright hip