When the topic of investing is broached, most people's thoughts turn towards assets such as shares, exchange traded funds, managed funds, property and bonds.
They're less likely to think about a 2008 bottle of w Comte Georges de Vogüé Musigny Grand Cru or a Hermès Birkin 35 bag.
According to Knight Frank's 2024 The Wealth Report, wealthy individuals – those with a net worth of more than $US30 million (about $45 million) – typically dedicate 20% of their portfolios to luxury collectibles.
The most popular are art, watches, classic cars, wine and jewellery. And Knight Frank found that the joy of ownership was the number one motivation for investing in such goods,