Brightness is the big battleground in TVs these days. Panel manufacturers LG and Samsung are embroiled in a oneupmanship contest that involves squeezing every last nit out of OLED technology (via MLA and QD-OLED respectively). Meanwhile, Sony is so convinced that an avalanche of super-bright movies (mastered on its new 4000-nit monitor, of course) is on the way that it has developed a new TV backlight that is seemingly designed to shine brighter than it believes OLED ever will.
There is just one problem with all of this: no one seems to have told the people producing the movies.
The visit
During a recent Panasonic-organised visit to the LA studios of Company3 – one of the film industry’s leading post-production specialists and a company that exclusively uses Panasonic OLED TVs as its
