MacLife

LETTER OF THE MONTH

I’ve been pondering the whole $3,500 price issue with the Vision Pro. I get why Apple would charge that sort of money when the R&D and raw cost is bound to be millions, and obviously Apple needs to make a small profit on each set, making the raw unit price probably about $3K.

Apple has always taken the long forward–looking attitude and has seen the short ups–and–downs as the price of doing business in the 21st century. The tendency is

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