The Cowboy Carter fashion effect — why western boots, hats and chaps are booming in London

Slap on your chaps and dig out the rodeo gear — London is on the cusp of a hot cowboy summer. 

Anyone yeehaw reluctant must take it up with Beyoncé, whose country-inspired album Cowboy Carter is out tomorrow. The March 19 album cover release cemented her new look: on horseback, wearing a red white and blue ensemble with Paris Texas boots and a cowboy hat. It has ensured the unlikely western-style revival, all set to the sound of her hit Texas Hold ’Em. 

There was a moment in London — it was during the early summer months last year between Harry Styles’s weeklong stint selling out Wembley Stadium and the release of the Barbie movie —