Best beauty subscription boxes in 2024 to boost your monthly makeup game
The doorbell rings. It’s the postman. What could it be?
Your heart rate rises, and your dopamine levels are through the roof. It’s not another avalanche of bills (that could be easily slotted in the letterbox). It’s something bigger, more exciting. You answer and your suspicions are correct. It’s the most anticipated drop of the month.
Subscription commerce is an ever-popular industry. According to Whistl, the subscription market grew from a valuation of £332m in 2020 to £395m in 2021 – an 18.9 per cent year-on-year increase. It predicts that it is set to be worth £1.8b by 2025.
From a steady supply of toilet paper to always ensuring you have washing pods on hand, the sheer convenience of recurring goods delivered directly to
