The beauty industry loves a trend and something to put under its microscope as the latest must-have saviour. For the past few years, it’s been collagen with many brands launching their must-have powders to mix with water, juice, coffee or even add to smoothies every morning with the promise of healthier hair, nails and skin. So what is it and is it really worth it?
Collagen is the body’s scaffolding to provide strength and structure. It is the most abundant protein in the human body, mostly found in bones, muscles, skin and tendons. Starting in our 20s