As a child growing up on farm in northern Tasmania, restaurteur Hayley Self was notorious for stealing her mother’s Chanel perfume bottles and disappearing into the paddocks to pick herbs and wildflowers in endless attempts to create her own potions and fragrances.
Hayley has lived many lives since then, but she’s recently returned to her roots as she’s launched the first exclusively Tasmanian perfume, Marie no 27, under the label The Modern Siren.
“I grew up in a very female-forward family,” she explains. “I have four sisters and one brother and my mother, Julie, worked long hours as a pâtissier, so we were raised to believe we could achieve anything if we set our minds to it
