Voices: Sorry Millie Bobby Brown, complaining about shop assistants doesn’t make you relatable – just entitled

Social media can be a pernicious place, but it is also a place where I uncover some of life’s greatest joys. Cat videos that make me laugh. Makeup tutorials that are strangely satisfying to watch while hungover. Tours of luxurious homes I can fantasise about living in while even more hangover. More cat videos. And then there are the celebrity complaints.

For whatever reason, there are few things more enjoyable than resorting to the same old system as the rest of us: skipping the tedium of ringing up customer services and shaming brands on social media so that they take their complaints seriously. It’s a special type of schadenfreude – a feeling that these people are just like us.