India Today

THE MEDIUM, NOT THE MESSAGE

We live in an age where there is an economy built on distraction and a complete corruption of attention. Tell me everything, the juice, the nuance, the details, and you got… 8 seconds. That’s how long readers, viewers take to swipe to the Next Big Thing. Here is some trivia. We scroll 30 centimetres every 5 seconds. In a week, your thumb has scrolled 2.7 kilometres… pretty good workout!

I cannot imagine a more exciting but

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