Iceland thanks Tory MPs for boost in sales after hot cross ‘outrage’
The boss of Iceland has thanked outraged Tory MPs including who criticised the supermarket chain for replacing the cross on some hot cross buns with a tick.
Richard Walker, executive chairman of Iceland Foods, claimed the criticism aimed at the trial move helped the firm’s sales of traditional hot cross buns soar 134% on Thursday.
The bun’s cross is understood to symbolise the crucifixion of , which remember on Good Friday – the day on which hot cross buns are traditionally intended to be eaten.
