THE FORMULA
Authors Joshua Robinson, Jonathan Clegg
Price £22
Another facet of Formula 1 to receive a boost from ‘the Netflix effect’ is the book world as publishers rush to exploit the burgeoning interest. This book straddles the divide between sport and business, tilting for the biz ‘how to’ section in bookshops.
Robinson and Clegg and offer a different take on the F1 world. This book aims to do for F1 what the authors’ did for premier league football: explain how a popular but not necessarily wealthy sport became a global commercial powerhouse. Spoilers: Bernie Ecclestone features heavily, but not always in the manner you might think.