Analytics and the science of marginal gains drives performance in a plethora of professional sports – including stick-and-ball pursuits as well as ones relying on wheels. SAP joined McLaren as a sponsor in 1997 and has now joined Mercedes – formerly a customer of its HANA software – as a partner with a mandate to help optimise resources, maximising development while remaining within the budget cap
CV
2005 – present
Head of Sports and Entertainment,
