Price: £6,999/$7,499
Website: fujifilm-x.com
It has only been a few short years since Fujifilm began a journey to push its own vision of exactly what a medium-format camera should be. After decades of medium-format being large, boxy and heavy cameras for high-end professionals, the Fujifilm GFX 50S and GFX 50R brought medium format (almost) to the masses with a body size that rivalled DSLRs and even some mirrorless cameras, but at a price that undercut the competition from other brands.
The Fujifilm GFX 100 II features a new highspeed 102-megapixel CMOS sensor paired with Fujifilm’s X-Processor 5. This enables the camera to