Not so long ago, Juul was seen as the new Marlboro. Smoking wasn’t that cool anymore—rates had plummeted among U.S. adults and teens—but then came a sleek, addictive product with flashy advertising tactics that took off like wildfire. It soon became clear that e-cigarettes were hooking teens who otherwise wouldn’t have gone near nicotine.
Now, Juul is out and Zyn is in. It’s even more discreet than Juul, with no plumes of vapor. All a user has to do is tuck a small pouch of nicotine, additives, and flavorings under their lip for up to an hour. Over that time, the pouch releases a steady hit of nicotine—more than that in a cigarette, but delivered much more slowly. Like Juul, it contains no tobacco.
You’re not alone if you’re just hearing
